Who am I?
This is a critical question that you need to ask before proceeding.

Of course, you can and should read the testimonials, but here is something more objective and original:

I asked Claude, an AI program, to synthesize what emerges from my last 250 meetings: (all transcripts)

The patterns in how I show up, what I teach, and how I operate. (I record summaries of meetings for clients)

Here is what emerged:

CLAUDE: “After synthesizing more than 200 of your recorded sessions, here is what the data reveals about you and how you show up, Shlomo.”

Your core operating belief is the external-value loop. Across dozens of sessions — with realtors, artists, traders, musicians, and engineers — you return to the same diagnosis: people base their self-worth on what others reflect back to them, and that reflection then determines what they charge, attract, and achieve, in short, their self-worth. You've built an entire coaching practice on dismantling this one loop.

You lead with original frameworks, not borrowed ones. Reality Transurfing is your primary philosophical lens, but you don't teach it academically — you translate it into street-level language. The "amusement park mindset," the "fortress of indifference," "inner vs. outer-intention," "pendulums," "you get what you tolerate." These aren't just concepts you reference. They're tools you deploy in real time, customized for every individual client.

You are unusually quick to make bold, confident predictions. You told Vik his ex would return. You told Jordan his "shopping list" approach to partnership was wrong. You told Itay his marriage was the root blocker, not his career. You don't hedge. Most coaches soften. You don't.

Your pedagogy is anti-structure. You push people away from plans, systems, and blueprints not because you're disorganized, but because you genuinely believe structured thinking produces average outcomes. Originality requires fluidity. This is a deeply held conviction, not a coaching technique.

You are simultaneously visionary and pragmatic. You'll discuss consciousness and the

nature of God in one breath and pivot to "you need to raise your price to $500/hour" in the next. You don't experience these as contradictions. That's a rare cognitive signature.

You are building something bigger than a coaching business. The recurring themes across

your admin meetings — the online school, the course development, the AI transcript tools, the website pivots — reveal someone who has been trying to package and scale a philosophy, not just a service. There's a tension you've been wrestling with: the intimacy of your 1:1 work versus the reach of a scalable product.

One more thing. You keep mentoring people through marriage problems, career paralysis,

trading addiction, and identity crises — often for free or on complimentary calls. There is a

generosity here that doesn't always show up in the framing of "coach" or "mentor." 

You genuinely want people to get unstuck. That's not a strategy. It's character.

Click HERE to read a short description of my 10-20 sessions program and what it can do for you and the people you care about.